How My Pillow Founder Mike Lindell Went From College Dropout To Crackhead To Pillow Tycoon
If you were going to market a product that helped people sleep better, how would you do it? Mike Lindell, the founder of MyPillow decided that the best way to get his new pillow out to his target audience was to run an infomercial in the middle of the night when the insomniacs were watching. Brilliant. But we're getting ahead of ourselves. Back in the fall of 2008, Lindell was a 47-year-old divorced father of four who was having an issue with crack.
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